Quick summary: We use a small number of cookies to keep the site working, understand how it is used, and (with your consent) improve our advertising relevance. We will always ask for your consent before placing non-essential cookies. You can change your preferences at any time.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device on subsequent visits and can store information about your preferences or browsing behaviour. Cookies are widely used to make websites function efficiently and to provide reporting information to site owners.
Similar technologies — such as web beacons, pixel tags, and local storage — perform comparable functions and are covered by this policy where applicable.
2. How We Use Cookies
Broadband Fixer uses cookies for three purposes:
- Essential operation — cookies that are strictly necessary for the website to function
- Analytics & performance — cookies that help us understand how visitors use the site, so we can improve it (requires your consent)
- Marketing & advertising — cookies that allow us to deliver more relevant advertising on third-party platforms (requires your consent)
3. Cookie Inventory
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are set in response to actions you take, such as submitting a form or setting your cookie preferences. No consent is required for these cookies under PECR.
| Cookie Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
cookie_consent |
Broadband Fixer | Stores your cookie consent preferences | 12 months | Essential |
session_id |
Broadband Fixer | Maintains your session state while browsing | Session | Essential |
csrf_token |
Broadband Fixer | Security token to prevent cross-site request forgery | Session | Essential |
3.2 Analytics & Performance Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous, aggregated data. We use this information to improve page structure, content relevance, and overall user experience. These cookies are only placed with your consent.
| Cookie Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique users by assigning a random client ID | 2 years | Analytics |
_ga_XXXXXXXX |
Google Analytics | Maintains session state across page requests | 2 years | Analytics |
_gid |
Google Analytics | Distinguishes users — refreshes every 24 hours | 24 hours | Analytics |
_gat |
Google Analytics | Throttles request rate to Google's servers | 1 minute | Analytics |
3.3 Marketing & Advertising Cookies
These cookies may be set by our advertising partners to build a profile of your interests and show you relevant ads on other platforms (such as Google Ads). They do not directly store personal information but work by uniquely identifying your browser. These cookies are only placed with your explicit consent.
| Cookie Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
_gcl_au |
Google Ads | Stores and tracks conversions from Google Ads clicks | 90 days | Marketing |
IDE |
Google DoubleClick | Used to target ads based on interests and measure ad effectiveness | 13 months | Marketing |
NID |
Registers a unique ID to remember preferences and personalise ads | 6 months | Marketing |
4. Legal Basis
Our use of cookies is governed by the UK Privacy and Electronic Communications Regulations 2003 (PECR) and the UK General Data Protection Regulation (UK GDPR).
- Strictly necessary cookies are placed under our legitimate interest in providing a functioning website — no consent required
- Analytics and marketing cookies are placed only on the basis of your explicit consent (UK GDPR Article 6(1)(a))
5. Managing Your Cookie Preferences
You can manage your cookie preferences in the following ways:
5.1 Cookie Consent Banner
When you first visit Broadband Fixer, you will be presented with a cookie consent banner allowing you to accept or decline non-essential cookies. You can revisit and update your preferences at any time by clicking the "Cookie Settings" link in the footer.
5.2 Browser Settings
Most browsers allow you to refuse or delete cookies through their settings. Note that disabling cookies may impair some functionality of this website. Browser-specific guidance:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions
5.3 Opt-Out Tools
- Google Analytics opt-out: tools.google.com/dlpage/gaoptout
- Google Ads personalisation: adssettings.google.com
- Your Online Choices (EU/UK ad opt-out): youronlinechoices.com
6. Third-Party Cookies
Some cookies on this site are set by third-party services we use (such as Google Analytics). We do not control these third-party cookies. Please refer to the relevant third party's privacy and cookie policies for full information on how they use data collected via their cookies.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or applicable regulations. The "Last updated" date at the top of this page will be revised accordingly. We recommend checking this page periodically.
8. Contact Us
For any questions about our use of cookies:
Email: privacy@broadbandfixer.co.uk
Phone: 0800 998 9854
You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.